Being an indie author in this day and age can be fantastic. On the publishing side that is. When it comes to marketing that great book you've taken months, if not years to write, it's a living hell to get it to the right audience. Unless you can afford to hire a team of marketers and publicist's, or you’re a high-profile writer, your work will sit amongst millions of other unnoticed books collecting dust.
While everyone and their uncle tried to tell me exactly how to get noticed, I chose my own path believing I had all the answers. I'm not alone. Many indie authors believe they will rise to stardom with the release of their first novel. Right, and pixies will fly out my butt sprinkling stardust while singing My Old Kentucky Home. Absurd! It just doesn't happen with an unknown indie author.
Getting your novel seen can be done, but it takes hard work and dedication. Only recently, I've begun to get a better handle on how to do that, and I'm not all the way there. So, now, I've turned into one of those people who tried to tell me how to do it the right way in the first place. Actually, I'm going to point you to someone who can help. His videos are helping me build my audience, a mailing list, and sell more books. For those who say "social media advertising is a joke" I beg to differ. Using social media is important in growing your audience or email list. Even small ad's help. Spending five bucks a day will give you great insight on what audience is looking at your ads, your books. Then you can target that audience in the future. At least, it's a place to start building your email list.
I had no idea what the hell a magnet ad or lead generator was. With the help of Nick Stephenson, I now know and have implemented one on Facebook. I've been running this test ad for several days using his methods. It's really working. The leads generated have now doubled my own efforts to build a targeted email list. My mailing list is growing exponentially. Growing your mailing list is probably the most important of steps in the marketing process. It's not easy for someone to give you their email address in the first place. If you're like me, you've offered them something in return. Maybe a free book for signing up will do it. Remember, these are the folks that are interested in your books, your audience. Treat them with care. After all, they've trusted you with a direct line to them.
Sometimes it's a long road that leads you to the right place. Listen and learn as much as possible along the way. And “NO” I’m not working for Nick Stephenson. I'm sure he hasn't a clue who I am. I simply signed up for his newsletters and free training videos, listened, and I'm glad I did.
I'm passing this along, and I hope you listen too.